Ecommerce Google Ads
Google Ads That Scale Your Store Profitably
Shopping campaigns, Search, Performance Max: we build and manage Google Ads strategies specifically for ecommerce brands that want to grow revenue without watching margins disappear. Every dollar tracked, every campaign optimised for profit.
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Why your
Ecommerce Store Needs
Google Ads
Google Ads is the most direct route to customers who are actively searching for your products right now. Unlike social media where you're interrupting someone's scroll, Google captures demand that already exists; people type product names, compare options, and look to buy. For ecommerce, that high-intent traffic is gold.
The challenge is that ecommerce Google Ads is a different beast to service-based advertising. You're managing product feeds across hundreds or thousands of SKUs, balancing ROAS across different product categories with varying margins, running Shopping campaigns alongside Search and Performance Max, and trying to make sense of data across multiple campaign types. Get it right and you have a scalable revenue engine. Get it wrong and you burn through budget on low-margin products while your best sellers go underserved.
What separates profitable ecommerce advertisers from the rest is granularity. It's not enough to throw your product feed into a Shopping campaign and let Google figure it out. You need segmented campaigns by product category and margin, strategic bidding by product performance, feed optimisation that makes your listings stand out, and a clear understanding of which products drive profit versus just revenue.
The brands that scale successfully on Google Ads are the ones that treat their ad account like a precision instrument, not a slot machine. Every product, every bid, and every campaign structure decision is deliberate, built around your actual unit economics and profitability targets.
Our Approach
Ecommerce Google Ads Built for Profitable Growth
As a certified Google Partner and Shopify Partner, WS Digital brings platform-specific expertise to ecommerce advertising. We don’t run generic campaigns and hope your products sell; we build precision campaign architectures designed around your product catalogue, your margins, and your growth targets.
Product Feed Optimisation
Your product feed is the foundation of your Shopping and Performance Max campaigns. We optimise titles, descriptions, images, product types, and custom labels to improve visibility, click-through rates, and quality scores. A well-optimised feed means better placements, lower CPCs, and more qualified traffic to your product pages.
Margin-Based Campaign Architecture
Not all products deserve the same ad spend. We segment your campaigns by product category, margin tier, and performance data so high-margin bestsellers get the budget they deserve while low-performers don’t drain your account. This is how you scale revenue while protecting profitability.
Performance Max Done Right
PMax can be incredibly powerful for ecommerce, but it can also be a black box that burns money across channels you can’t see. We structure Performance Max campaigns with proper asset groups, audience signals, and product segmentation so you get the benefit of Google’s AI without losing control of your spend.
Full-Funnel Search Strategy
01
ROAS Obsessed Every campaign
02
Feed Expertise
Platform Integration
03
Scalable Systems
04
Our Ecommerce Google Ads Process
Store & Account Audit
We audit your existing Google Ads account (if you have one) and your online store’s tracking setup. We identify wasted spend, feed issues, tracking gaps, and structural problems. For new accounts, we research your product market and competitive landscape.
Feed Optimisation & Setup
We optimise your product feed including titles, descriptions, images, product types, custom labels, and supplemental data. This is the foundation that determines how your products appear in Shopping results and Performance Max campaigns.
Campaign Architecture & Build
We design your campaign structure around your product catalogue and margins. Shopping campaigns, Search campaigns, Performance Max, and remarketing are each built with clear objectives, proper segmentation, and strategic bidding.
Tracking & Attribution
We configure conversion tracking to capture every sale, every revenue figure, and every customer action accurately. Google Ads conversions, GA4 ecommerce tracking, and server-side tracking where needed ensure you can trust the data you’re making decisions on.
Launch & Rapid Optimisation
Campaigns go live with close monitoring. The first 2 to 4 weeks are about identifying which products, keywords, and audiences perform best. We make rapid adjustments to bids, budgets, and ad assets based on early data.
Scale & Continuous Profit Growth
Once winning campaigns are identified, we scale them by increasing budgets strategically, testing new product segments, expanding keyword coverage, and continuously optimising for maximum profitability.
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Our Case
Frequently Asked Questions About Ecommerce Google Ads
It depends entirely on your margins. A 4 to 6x ROAS is generally strong for most ecommerce businesses, but we've achieved 8x+ for multiple clients. The real question isn't just ROAS. It's whether you're profitable after product costs, shipping, and ad spend. We optimise toward actual profit, not just return ratios.
Both have their place. Shopping gives you more control and transparency, while Performance Max can find incremental conversions across Google's entire network. We typically run both strategically by using Shopping as your controlled core and PMax for incremental scale, with proper segmentation to avoid cannibalization.
Critically important. Your product feed determines which searches trigger your Shopping ads, how your products appear in results, and what you pay per click. A well-optimised feed can significantly improve visibility and reduce costs. It's the foundation we build everything else on.
It depends on your product range, margins, and growth targets. Most ecommerce clients we work with invest $3K to $20K+ per month in ad spend. We'll give you a realistic budget recommendation during your strategy session based on your specific product economics and competitive landscape.
Absolutely. Most ecommerce clients come to us with existing accounts that need restructuring. We'll audit what you've got, identify wasted spend, and either rebuild or optimise from there. You always retain full ownership of your account and data.
Yes, we're a certified Shopify Partner. We work with Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom platforms. Our tracking and feed setups are tailored to your specific platform.
